Crypto.com Joins as the Official Sponsor of the Qatar World Cup
Crypto will be highly visible during this year’s World Cup, thanks to sponsorship from some of the leading figures in the crypto industry. In March, organizers of the World Cup revealed Crypto.com as the official sponsor of the event. Crypto.com is one of the fastest-growing cryptocurrency trading platforms, with over 10 million customers and 4000 employees across America, Asia, and Europe. This partnership with FIFA will significantly enhance the platform’s visibility and drive brand exposure at one of the world’s most-watched events, held once every four years.
The Qatar World Cup is expected to attract over 5 billion viewers and 1 million active fans on-site, giving Crypto.com significant exposure both inside the stadiums and globally. Such a large audience may accelerate crypto adoption across the mainstream population.
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During the sponsorship announcement, FIFA’s Chief Commercial Officer praised Crypto.com for its experience in sponsoring high-profile teams, leagues, and events. The platform has also secured naming rights for several venues, including the Los Angeles arena. The sponsorship will help grow the global appeal of soccer, and Crypto.com will leverage this deal to offer its users exclusive match tickets and prizes.
Visa Unveils ‘Masters of Movement’ NFTs for the Qatar World Cup
Visa, the global leader in digital payments, has been FIFA’s official payment partner since 2007. Over the years, Visa has continually innovated and embraced new technologies, including cryptocurrency. It recently launched the Visa ‘Masters of Movement’, featuring a pre-event NFT auction and fan engagement activities for the Qatar World Cup. The auction showcased NFTs of iconic World Cup goals from five football legends, including Michael Owen, Tim Cahill, Maxi Rodriguez, Jared Borgetti, and Carli Lloyd, available exclusively on Crypto.com. The proceeds from the auction went to the UK-based charity, Street Child United.
Additionally, Visa will host an interactive experience during the FIFA Fan Festival at the World Cup, where fans can create NFTs inspired by their in-game movements. These NFTs will feature the fan’s national team colors and the pitch sessions will include 6-on-6 matches lasting four minutes each.
Emerging Crypto Trends Ahead of the Qatar World Cup
According to a report from Chainalysis, the Middle East has seen the highest growth in cryptocurrency adoption, largely driven by Qatar’s neighboring UAE, which is positioning itself as a global crypto hub.
With the World Cup approaching, the trend of crypto tokens tied to soccer continues to thrive. Chiliz (CHZ) from Socios.com, which has partnerships with major football clubs like Barcelona, Paris Saint Germain, Arsenal, and Atletico Madrid, has seen its price surge by almost 43% as the tournament nears.
National teams are also exploring the possibility of issuing their own tokens ahead of the tournament. Football legends Cristiano Ronaldo and Lionel Messi may be playing in their final World Cups for Portugal and Argentina, respectively, adding to the excitement. As a result, the fan tokens for these national teams have risen by almost 50% in the last two weeks. Fans are eager to capture memorable moments involving these two football icons, which may soon be turned into NFTs.
The World Cup’s Integration with Crypto Technology
Sporting events offer a prime opportunity for companies to market their products and services. The World Cup, in particular, serves as an ideal platform to advocate for the crypto industry. Algorand, which was announced as FIFA’s official blockchain partner in May, will play a key role in this year’s tournament. The World Cup is the first major global event since the partnership, and Algorand will offer a blockchain-powered wallet solution. CryptoChipy wishes all football fans an unforgettable World Cup, with crypto playing a prominent role.
